Royal Photographic SocietyOne of the oldest artistic institutions in the UK, The Royal Photographic Society has been an official partner of National Photo Week. They aim to educate and inspire the public to take more photos of higher quality, teaching them what makes a strong composition.
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Charlie WaiteCharlie Waite is firmly established as one of the world’s leading Landscape photographers, and was one of the Official Partners of National Photo Week 2017. His photographs are held in private and corporate collections throughout the world. Waite has written over 30 books on landscape photography and is often considered as the champion of the everyman photographer. He founded The International Competition, Landscape Photographer of the Year and premier photographic tour company Light & Land offering specialist trips worldwide.
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Pictar
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Pictar is an innovative startup company, making unique iPhone accessories for photographers. With more people than ever using their smartphones to take pictures, Pictar's revolutionary blend of camera and phone allows for the versatility and precision of a camera, with the online capability of a phone.
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Media Partner for National Photo Week:
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The media partner of National Photo Week is Independent Media News. As a lifestyle and consumer content provider, they provide radio, TV and online outlets with engaging and relevant content. This means that National Photo Week will be featured nationwide across the UK's media, hugely benefiting our partner brands. To find out more about being an official partner of National Photo Week please contact us.
Previous Partners
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Photobox was another former official partner of National Photo Week. Photobox aimed to promote Social Fab and encourage listeners to download the app. They also wanted to encourage Motographers, Eventographers, Profileographers and Professionals to use Social Fab.
This was achieved through competitions and interviews on 34 radio station Nationwide with an overall reach of 10,954,000. |
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Western Digital was the first official partner of National Photo Week in 2012. Their aim was to raise consumer awareness of the importance of backing up data. They also aimed to contribute to increased consumer awareness of Western Digital's offering.
This was achieved through interviews and competitions on 28 radio stations Nationwide with an overall reach of 9,647,000. |
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Snapfish was the official partner of national Photo Week in 2013. Their aim was to position personalised photo gifts as the most meaningful and thoughtful gift when capturing lasting memories.
They achieved this through competitions and interviews on 54 radio stations nationwide with an overall reach of 11,523,500. |
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Benefits of Being a National Photo Week Partner
National Photo Week is the intellectual property of the Relations Group. Therefore National Photo Week can only be used for Marketing or PR purposes with the express written permission of the Relations Group. Official partners are able to use the awareness campaign for Marketing or PR purposes if we believe that the association is credible and the content will meet our mission of inspiring UK adults to appreciate the importance of even one kiss. If you'd like to be a partner, please complete the form on the contact page or click here.
The benefits of being an official partner are:
The benefits of being an official partner are:
- Association with the only credible and established awareness campaign specifically about photography and photos.
- Rights to use the National Photo Week logo on press releases, your website, advertising and even packaging.
- Authorisation to be called 'An Official National Photo Week Partner'.
- Full page of content on the National Photo Week website.
- UK-wide media coverage.
- UK-wide awareness of your brand.
- Being positioned as the leading brand within your specific sector or region.
- Credibility gained through editorial endorsement, media coverage and associated with National Photo Week.
- The ability to dispel myths or misconceptions related to your industry or sector.
- The ability to educate your target audience.
- The ability to position any internal spokespeople as leading authoritative experts.
Media Coverage
Radio Interviews and FeaturesAround National Photo Week, the media are interested in speaking to experts about all different topics on the subject of photography. If you have access to interesting and engaging spokespeople, then you could use the media interest in National Photo Week to communicate to a UK-wide audience in a credible and trusted way.
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Radio and Online CompetitionsThroughout National Photo Week, there are many in the media that would be interested in content for National Photo Week but don't have the format to interview guests. They are often willing to talk about brands and messages on-air or online if there is a suitable prize to give away. Typical prizes for National Photo Week are camera's, camera accessories, photo storage and photo print allowance.
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Video ContentThroughout National Photo Week, there is an appetite for video content. This could be best selfie tips, a discussion on what makes a perfect photo for special moments or a feature which includes B-roll footage of the general public taking part. Photography is a popular topic and there is a huge demand for video content especially during this week. National Photo Week is partnered with a video production company called TeleVisualise and all National Photo Week partners get exclusive rates.
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Online Coverage and InfographicsOnline media are always on the look out for interesting content. During National Photo Week, there is a huge appetite for interesting and engaging content. Through our partners, we can produce rich media content such as infographics or online releases that will result in extensive media coverage.
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